Sloss Tech 2023
For my senior project, I decided to brand a fictitious doughnut shop. Whitetail is a new, sophisticated, gourmet doughnut shop located in Asheville, North Carolina that specializes in quality, handmade doughnuts and other breakfast pastries asa well as coffee. Because Whitetail is a higher end boutique, its primary market is adults 25 to 35 who live in and around the Asheville area. Whitetail prides itself on their hand-crafted doughnuts, using local and organic ingredients in doing so.
