BENlabs

Through technology and innovation — machine learning and AI-driven insights — BENlabs (formerly BEN Group) empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time. Their global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and more. They work with these brands to create unskippable content that drives engagement and sales.

Because BENlabs has such a diverse portfolio, there was an opportunity to crreate a dynamic and flexible branding system that captures the personality of each creator and brand. They’re not just one personality, but the sum of a each personality that makes up their extensive network of clients. They empower others to amplify their personalities. With BENlabs, you can “B You.”

Creative Director: Seth Griffin
Associate Creative Director and Designer: Kyle DeMarco
Designer: Chris Shunnara
Copywriter: Margaret Griffin
Brand Strategists: Abby Bennett and Emma Spear
Initial Logo Design: BENlabs Internal Team

Creator Frames

Brand Frames

In-Scene Frames

Collateral