Birmingham Orthodontics
Birmingham Orthodontics provides affordable, quality orthodontic treatment to many patients across Birmingham at each of its four convenient locations. They work every day to fulfill their mission through expertise and passion and do it all with smiles on their faces.
In 2021, Birmingham Orthodontics decided it was time to realign and give the brand a new smile. Armed with a tooth with a little swagger, a bold color palette, and expressive typography, Birmingham Orthodontics has something to show off to its city.
Creative Director: Shannon Clarke
Associate Creative Director and Designer: Kyle DeMarco
Copywriter: Susan Elliott Reach
Brand Strategist: Abby Bennett and Emma Spear
Give It to Me Straight
“Give it to Me Straight” is a campaign based around transparency and candidness with patients and their parents. A trusted voice communicates authenticity, but also approachability. By speaking directly to patients and parents with straightforward honesty from the patients themselves, they show compassion and understanding for what every step of the process is really like, helping them embrace their smile journey and know exactly what to expect.
