Miscellaneous Videos
Miscellaneous Video Projects
Below is a collection of video project I have been a part of as an animator, art director and/or associate creative director.
Ballad of the YellaFella
The Yella Fella character became an iconic symbol of the YellaWood brand through a series of television commercials inspired by Hollywood westerns. For Great Southern Wood’s 50th anniversary, the character comes to life in a new way through a beautifully animated folk story that ultimately illustrates the values and traditions of YellaWood.
W3 AWARDS: Best Art Direction (Gold)
AMERICAN ADVERTISING AWARDS – BIRMINGHAM: Art Direction, Single (Silver), Animation, Special Effects or Motion Graphic (Silver)
Client: YellaWood: Pressure Treated Pine
Creative Director: Shannon Clarke
Senior Art Director: Kyle DeMarco
3D Artist and Animator: Michael Southerland
Copywriter: Susan Elliott Reach
Storyboard Artist: Kyle DeMarco
Smile More, Birmingham
This bumper ad reimagines the Birmingham Skyline with an orthodontic flair, following a young patient as she skates her way to a new smile.
AMERICAN ADVERTISING AWARDS – BIRMINGHAM: Art Direction (Silver), Single, Film & Video, Animation, Special Effects or Motion Graphics (Silver)
Client: Birmingham Orthodontics
Creative Director: Shannon Clarke
Senior Art Director and Illustrator: Kyle DeMarco
3D Artist and Animator: Michael Southerland
Smile , Smile More
Each person has a smile. Each smile has a personality. With Birmingham Orthodontics, every personality deserves to “Smile More.”
Client: Birmingham Orthodontics
Director: Stephen DeVries
Creative Director: Jason Martin
Associate Creative Director: Kyle DeMarco
Producer: Scott Conley
Production Company: Eleven Productions
Graphics: Kyle DeMarco
Southern Research: Moving Science
Founded in Birmingham in 1941, Southern Research is a non-profit scientific research organization that employs 250 scientists and professional staff. In its 80-year legacy of moving science, the organization has helped shape modern cancer treatment practices, including developing seven FDA-approved cancer drugs and testing more than half of active chemotherapies in the United States. In 2022, Southern Research unveiled a new brand, bringing it into a new era, reminding the community of its ongoing efforts to “Move Science.”
Client: Southern Research
Creative Director: Seth Griffin
Associate Creative Director: Kyle DeMarco
Director: Greyson Welch
Producer: McClain McKinney
Production Company: Cedar Creative
Coming Around
Electric vehicles are making new headlines with exciting innovations and benefits for their drivers. Recently, Ford unveiled its F150 Lightning Vehicle, the perfect electric vehicle for an everyday Alabamian. Between its hauling capabilities, storage and ease of charging, it’s an idea worth coming around to.
Client: Drive Electric Alabama
Director: Stephen DeVries
Creative Director: Jason Martin
Associate Creative Director: Kyle DeMarco
Producer: Scott Conley
Production Company: Eleven Productions
Graphics: Kyle DeMarco
Birmingham Bound Sizzle
Birmingham Bound is an initiative to build up the tech ecosystem in our city and make Birmingham the place to recruit, retain and grow a tech company.